Most Valuable Trademarks 2013

Consultancy firm Interbrand released its Best Global Brands 2013 list yesterday, announcing that Apple is the most valuable brand in the world. Tech companies make up four of the top five spots on the list. For the first time in the list’s 14-year history, Coca-Cola was not listed at the top, falling instead to third after Apple and Google.

All members of the top 100 list have at least this in common: careful and protective cultivation of their brand names and logos–and a good understanding of how trademark laws help them to do so.

Go here for the full list, charts, and additional information.